6 tips for creating a responsible sports brand


Do you want to start an eco-responsible sports brand, but don’t know where to begin? We can help!

Think quality = durability!

Sportswear is put to the test: intensive use, washing, sometimes even extreme conditions. This is not the time to skimp on the quality of materials because even if your garment is eco-responsible, it can quickly end up at the end of its life if it is badly designed!

Think about the end of life of your product

From the outset, think about the end of the product’s life: recycled materials are good, but if they can be recycled, even better. And why not offer a repair service for your products?


For some seasonal sports, rental is a good option! For children too: they grow up quickly and some change their favourite sport every year.

Synthetic materials

Sportswear is usually made of synthetic materials, which unfortunately are very polluting. Here are some more responsible options:

  • Recycled nylon: 100% recyclable, made from fishing nets, carpets and industrial waste.
  • Recycled polyester: made from waste (plastic bottles). This recycling saves 59% of energy and 32% of CO2 emissions, compared to the manufacture of classic polyester. However, even recycled synthetic materials release micro-particles into the water when washed. It is therefore advisable to avoid them as much as possible or to use a washing net (guppy friend)

You can also turn to Lyocel, soft and comfortable, it can be adapted to soft sports.

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Natural materials: wool, cotton, linen, hemp

Less used in sports, they can find their place in your brand. They should be used for “soft” sports because they do not dry quickly, and the athlete will quickly get wet if he sweats a lot.For mountain sports, think of merino wool: it does not retain bacteria (and therefore the odours of perspiration!), which allows you to space out the washings.Natural materials are breathable and soft, they do not stimulate perspiration, and will bring more comfort to users.You can choose organic materials (GOTS label for cotton).They are biodegradable and recyclable.

Be smart!

You want natural materials and elasticity? You can trick yourself by adding elastic in strategic places! This is what Dance Fiber does, offering dancewear made of natural materials.

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