The launch of iconic lingerie brand Chantelle’s #Overthrowunderwear campaign marked a real turning point in the way women approach lingerie.
For almost two years now, the codes of lingerie have been turned upside down.
From now on, it is comfort that counts. All bodies are highlighted. Materials are becoming more responsible. Menstrual panties are constantly gaining ground. And since the confinement, the “no bra” movement is gaining momentum…
The lingerie sector will no longer hold any secrets for you after reading these articles :
- How inclusivity came about
- Comfort first
- The menstrual panty revolution
- A sector that is increasingly concerned about the environment