Linen clothing: an eco-responsible alternative

Awareness of the textile industry and its many ethical and ecological problems is growing and new players are entering the market. Retailers and brands are seeking to offer ecological alternatives to polluting textile fabrics. In this process, one particular eco-responsible fabric has become a major trend in the textile industry. With summer fast approaching, linen is an obvious alternative: in addition to being a responsibly produced fabric, linen is a material that is loved for its aesthetic appeal.

The cultivation and production of linen

Linen fabric is produced locally. Indeed, 80% of the world’s linen production is European. France is also the leading producer of linen thanks to its favourable wet climate, particularly in Normandy and the north.

From the cultivation of the plant to the production of the flax textile fibre, a real solidarity process is present in France. These activities cannot be relocated due to the ideal combination of circumstances in France: the know-how of the flax growers is combined with a unique climatic situation necessary for its production.

Linen is an eco-responsible material with an excellent absorption capacity. Thus, a wide range of colours can be found: from the most neutral to the most vivid, there is something for everyone.

The ecological advantages of linen

Linen is an environmentally friendly material. Its environmental benefits are numerous and have won over many textile producers. Among other things, its cultivation requires no irrigation and little or no fertiliser or pesticides. It is not a genetically modified plant and is one of the only textile fibres originating from the European continent. Flax is also a real CO2 reservoir: instead of producing CO2, it retains carbon dioxide and fixes it in its roots. For farmers, it also acts as a rotational crop, improving soil quality.

The properties of flax

Flax is an innovative textile material that offers a fabric with many properties. It is strong yet light and flexible, highly absorbent, and regulates perspiration. This living material is thermoregulatory: in summer it keeps you cool and in winter it insulates. Finally, linen has hypoallergenic and anti-bacterial properties.
With all these qualities, it is only natural that linen is a noble and timeless material that has survived the millennia. Once again brought to the fore by a collective awareness, linen represents a truly responsible alternative.

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